Leveraging Data Boosts Potential For Marketing Insurers learning how to detect trends among customers, target the best prospects
Tim Berry is vice president, data solutions, at Merkle Direct Marketing in Lanham, Md. He may be reached at tberry@merklenet.com.
Tim Berry is vice president, data solutions, at Merkle Direct Marketing in Lanham, Md. He may be reached at tberry@merklenet.com.
Reproduced from National Underwriter Edition, September 23, 2004. Copyright 2004 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.
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