Trusted Choice Makes Summer TV Promo
NU Online News Service, July 30, 11:44 a.m. EDT?The Independent Insurance Agents & Brokers of America agent branding initiative known as Trusted Choice will commence another television ad campaign next month.[@@]
IIABA said the effort will begin Aug. 9 with two weeks of national advertising on cable television and run through Aug. 22.
The IIABA ad program is aimed at introducing millions of consumers to the Trusted Choice brand and to the thousands of independent agents and brokers who are participating in the brand movement, the group said.
It explained that the commercials are designed to increase consumer awareness of Trusted Choice agencies and brokerage firms, make consumers more familiar with the benefits of using a Trusted Choice agency, and direct consumers to www.TrustedChoice.com and the Agency Locator to find a member agency in their local area.
IIABA said 80 spots will be airing on Fox News Channel, Turner Network Television, ESPN, ESPN2, and Home and Garden Television. Additional ads are scheduled for 2004 in October and December, the Alexandria, Va.-based association said.
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.