New Firm Joins Trusted Choice
NU Online News Service, Jan 26, 10:34 a.m. EST?Rain and Hail, LLC, a managing general agency, has joined as the 24th company partner in the marketing effort to advertise and inform consumers about independent agents using the brand name Trusted Choice.[@@]
Rain and Hail, based in Johnston, Iowa, founded in 1919, is an employee-owned MGA with eight offices in the United States and offices in Canada and Brazil. The firm deals in finding insurance solutions for independent agents and their policyholders in the farm industry.
The branding initiative was created two years ago by the Alexandria, Va.-based Independent Insurance Agents & Brokers of America. Its aim is to educate consumers about independent agencies and brokerages. More than 3,500 independent insurance agents and brokers are participating in the program today.
By joining Trusted Choice, companies become affiliated with other independent agents already supporting the program and can use the branding logo in their advertising and corporate material.
A new television advertising initiative for Trusted Choice is scheduled to begin airing in March over news and entertainment shows.
The advertising spots are scheduled for viewing on CNN, CNN's Headline News, A&E and The History Channel. Some of the programs the ads are to appear on include CNN's Larry King Live and Wolf Blitzer Reports, A&E's City Confidential and Premiere Bio Special, Headline News' morning newscasts, and The History Channel's Hardcore History.
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