Stephen Ross is an analyst with Meridien Research in Newton, Mass. This article is based on his recent report, "Converting Policyholders into Customers: Insurance Agents Hold the Key." He can be reached at sross@meridien-research.com.
Reproduced from National Underwriter Property & Casualty/Risk & Benefits Management Edition, March 11, 2002. Copyright 2002 by The National Underwriter Company in the serial publication. All rights reserved.Copyright in this article as an independent work may be held by the author.
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