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Many of our customers in the insurance industry have been asking for research to better understand how customer needs have changed over the past year and how product trends will shift over the next six months.
Research requests are focusing on a few key areas:
Will our customers still love us? Several customers whose products did really well during the remote-work reality of the pandemic need to understand how the objectives of customers and prospects will change as we head back to offices, even part-time.
Help us define key customer segments. With targeting even more important to marketers post-pandemic, we’ve seen a number of our customers looking for crucial data points to help define fast-changing trends in key segments of their businesses.
Find data to make the case for a new product. New entrants to markets are even more interested in finding compelling data points to help them drive awareness and pull mindshare away from incumbents.
I need to make a splash with data. With lots of market upheaval and change, there is a big appetite for vertical market data to make sense of it all. As a result, companies are looking for data to make news and get attention.
If any of these needs seem familiar, I’d welcome the opportunity to talk to you about how PropertyCasualty360 can tailor a custom research program to help guide and drive marketing programs as we move forward in the second half of the year. For more information on our custom research offerings, click here.
Trends Property & Casualty Insurance Marketers Need to Know
Impact of climate change on claims. How is climate change impacting the insurance industry? This issue will continue to be a pressing one as extreme weather and disasters play a major role in insurance claims and carrier coverage options. More intense hurricanes, tornadoes and wildfires also affect crops, homeowners and businesses. Our coverage will continue to reflect how and why these risks are important to policyholders and insurers.
This white paper explores how unstructured data is the key to unlock incredible value for the insurance industry, provided it is analyzed well, adds context to predictions for actionable insights, brings down spend and optimizes early intervention in the claims process.
The claims process is a critical stage in the overall insurance lifecycle. Insurers can serve their customers more efficiently and improve service when it’s most important with a robust low-code FNOL solution. Download this white paper and learn how you can optimize your FNOL intake process to improve speed, accuracy and customer satisfaction.
AI has the power to deliver meaningful results -- but only when it is done right. Download this white paper and learn about how taking the right journey to implementation will ensure the benefits of the Halo Effect are realized.
Proactively tackling fraud in an insurance business has never been more critical. Consumers have expected improved levels of service during the pandemic and migrated to online interaction, driving demand for claims automation. This paper demonstrates how identifying and acting on the Halo Effect is crucial to all aspects of risk management and how AI automation is necessary against fraud and risk to grow profits and retain customers.
Sharing data within the program business market is crucial for reporting purposes but embracing truly frictionless data sharing can also improve overall business performance - if certain challenges can be overcome. Download this free guide and learn how automated, smart systems can help improve data validation, risk management and is critical for governance reporting and value-added analysis.
Download this white paper and learn how strategies such as integrating flexible work models and appropriately blending automation with personalized (e.g. human) service can help insurance companies meet evolving needs for running their business and for best serving their customers and employees.
Download this guide to learn how low-code development can benefit your company and how to find the best platform--one that delivers powerful process automation capabilities in addition to low-code speed, catering to developers and non-technical users alike and enable rapid change by allowing users to create complex business flows in an artificial intelligence-assisted, visual, drag-and-drop design environment.
As property risk shifts to reflect a changing climate, having accurate, updated geolocation data is more important than ever. Download this white paper and learn how you can gain access to rich geolocation data that provides a current, complete picture of a property to be assessed.
This white paper explores answers to common questions in the minds of carriers as they embark on a predictive analytics journey, such as: what it takes to accurately predict litigation, how early in the claim’s cycle is a prediction most effective, how staff will be encouraged or discouraged, and how to effectively remove machine learning biases and add explanations so operational staff can confidently mitigate the predictive claims to drive successful outcomes.
On the road to AI? Don’t underestimate the importance of your data. Download this white paper and learn how consumer demand for faster responses and online self-service is fueling decisions on policies and claims made using data, business rules and machine learning; including how AI can help lower commercial vehicle insurance risk.
Are you understating premiums on commercial trucks? “Complete” vs. “incomplete” is a significant distinction for commercial trucks and causes premium leakage when agents and underwriters rely on decoding the VIN to estimate the Original Cost New (OCN). Download this guide to learn how to reduce exposure and mitigate costly premium leakage.
P&C carrier contact centers are not going away any time soon and in the digital world, the quality of customer service is critical. This white paper reveals how a standalone chat is not enough to improve CSR confidence, customer satisfaction, and to differentiate yourself as both an insurer and employer of choice. Download it now to learn how greater digitization can help.
Is selling more insurance enough to grow your business? Watch this 16 minute video ebook and learn how you can bring organization, analytics, automation and transparency to your service department in order to maximize efficiency and create a more profitable agency in 2022 and beyond.