National Underwriter Property & Casualty-March 2017

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  • Six Steps to Accelerate the Sales Cycle

    Lance Tyson

    Over the past decade or so, Ive had the opportunity to execute many major campaigns in demand generation, data building, and appointment setting with level-one and -two decision makers. In that time, weve developed a six-step methodology for accelerating the sales cycle and helping insurance agents achieve their business goals.

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