Marijuana sales are on the rise in the U.S., projected to reach $39.1 billion by 2029.
While some mature markets, like Colorado, have seen a decline in sales, sales are up nationally as more states continue to legalize cannabis and consumer demand increases.
California and Michigan currently lead in total sales. Michigan leads in volume, often exceeding its population size's expected share. But California generates more revenue from weed, with over $4.2 billion in adult-use sales in 2025.
In 2022, daily marijuana use reached the highest level ever recorded, with a 15-fold increase in per capita consumption between 1992 and 2022. Marijuana consumption is rising due to a variety of reasons:
- Legalization: More states are legalizing recreational and medical marijuana, and consumers now have increased access through dispensaries, retail stores and online ordering.
- Declining risk perception: Many people now see marijuana as less risky than alcohol, tobacco or painkillers.
- Vaping: Marijuana vaping has made consumption more common and accessible.
- Health uses: Marijuana is increasingly being used for stress management, anxiety, pain and sleep issues.
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