The My FBFS iApp can serve as a checklist of sorts for the information that should be collected after an incident, said Nancy Doll, marketing communications vice president at FBFS.
“Most people are a little rattled in that situation,” Doll explained. “We've designed the app content to prompt them to think about the information they should gather while at the scene.”
For example, Doll described the case of a motor vehicle accident, where the app would aid a client in collecting the VIN number(s) along with the make, model, and year of the other vehicle(s) involved. Space is provided to document other insurance company name(s) and number(s), witness contact information, road conditions, and more. The app also contains a photo feature to capture images of the scene.
“All of the information is organized for easy access to follow up communications with the insurance company and for the user's future reference,” Doll said. “If your mobile device is with you, so is your entire record about the incident.”
The app, created by a combination of journalism and computer science students at the university's Reynolds Journalism Institute, also includes simple daily tools, including a gas mileage calculator and a car game for kids.
“A less conventional approach to mobile app development made a lot of sense,” said Scott Shuck, vice president of marketing services at FBFS, in a company press release. “The My FBFS iApp helps us connect with our consumers where and how they want to. The fact that we could help students with a real-world, corporate experience through this process was an added benefit.”
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