Karen Pauli, research director in the insurance practice for TowerGroup
"The first step is you have to have your data in order. But the second thing is you have to have some business objectives: What are you trying to accomplish with this business intelligence initiative?
We find the business intelligence initiatives that fail are the ones that take on a life of their own from whatever group is managing the BI project. They are trying to get information for the sake of information.
You really need to have a predefined goal of what you are trying to accomplish once you get your data in the BI software and you start to get results, particularly if you are combining business process management (BPM) with your BI initiatives.
Most of the technology providers [in these fields] either started off as pure-play BI or pure-play BPM. Now we are finding almost all of them have capabilities that cover both areas.
Once you get your business intelligence to the point you are producing results then you've got to be able to do something with it. If you don't have the BPM capability, then it's BI for the sake of BI and that's kind of pointless."
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