Prinova Inc, a developer of software and services within the customer communications management market, announced their global distribution agreement with Pitney Bowes Business Insight (PBBI) for Prinova's messagepoint enterprise message management software.
Pitney Bowes Business Insight will be providing the messagepoint solution as part of its end-to-end customer communications management (CCM) suite to further expand its CCM suite capabilities. By offering messagepoint, Pitney Bowes Business Insight will enable its customers to integrate highly personalized, targeted marketing and other messages across multiple channels and touchpoints without IT involvement.
"We are very pleased to announce our messagepoint distribution agreement with Pitney Bowes Business Insight. PBBI's worldwide and diverse customer base will now be able to manage any type of message or campaign with messagepoint's workflow and multi-channel delivery capabilities," says Nick Romano, president of Prinova. "Pitney Bowes Business Insight's customers will be ensured access to the best service offering supporting their message management and other communication initiatives."
"The messagepoint software is a definite expansion of our CCM suite enabling business users to create, manage, deliver and track personalized messages and content across multiple customer touchpoints and channels," says David Ower, Managing Director, Pitney Bowes Business Insight Canada. "This distribution agreement is another example of PBBI's continuous innovation, evolution and expansion of our offerings to our customers. Such alliances as our integration with Microsoft Corporation's Bing Maps in MapInfo Professional v10.5, our acquisition of Portrait Software which provides strong coverage of critical CRM technologies, as well as enhanced capabilities in marketing and analytics software, and now with Prinova's messagepoint, continue to demonstrate PBBI's determination to retain and grow its leadership position in the market. "
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