Connecture, Inc., has acquired Insurint to create one of the largest end-to-end sales automation providers in the health insurance market. Insurint is a leader in broker sales automation; Connecture, a leader in health insurance carrier sales automation.
The strategic combination broadens Connecture's suite of services that helps payers attract and maintain the number of consumers buying individual insurance plans through the broker channel. As the individual health insurance market continues to grow, the company will offer health insurers and brokers a full range of options through a multicarrier channel.
Connecture comes to the relationship with more than 80 health insurer customers that reach more than 50,000 insurance agents. Together, the companies indicate they serve more than half of the nation's leading insurance carriers, including many Blue Cross Blue Shield carriers, WellPoint, Kaiser, United Healthcare, Humana One, and Assurant Health.
"In this post-healthcare reform environment, it is critical technology is leveraged to take cost and friction out of the membership acquisition and retention process," says Dan Maynard, CEO of Connecture. "Public and private aggregators and brokers will continue to play a large role in the health insurance market if they leverage the benefits that technology has to offer. Our combined solution will enable those distribution channels to leverage such benefits."
© Arc, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to TMSalesOperations@arc-network.com. For more information visit Asset & Logo Licensing.