Top editors from the nation's leading risk management publications join forces to advise commercial insurance buyers on how to deal with the media during a seminar later this month at the Risk and Insurance Management Society's annual conference.
The session–RMG 101, "Meet The Insurance Press"–will take place on Monday, April 30, from 1:45-to-3:15 p.m. in New Orleans.
Four editors will offer advice on how buyers can establish productive, mutually beneficial relationships with the media while explaining the potential risks involved and how to mitigate them.
Sam Friedman, Editor In Chief of National Underwriter, will moderate the discussion among his colleagues–Regis Coccia, Editor of Business Insurance; Jack Roberts, Editor In Chief of Risk & Insurance; and Bill Coffin, Publisher & Editorial Director of Risk Management.
Among the topics:
o What are "the rules" when dealing with the media?
o What is the risk manager's role in getting the organization's message out to the public via the press–particularly during a crisis?
o How can being proactive in cultivating media contacts benefit an organization and a risk manager's career?
o What are the potential risks of being uncooperative with the media?
Throughout the session, the editors will pose questions to the audience about their own experience and standard operating procedures when dealing with the media, as well as turn the tables by inviting attendees to question the press for a change.
To register for the RIMS conference and/or sign up for this particular session, go to www.RIMS.org/RIMS2007.
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