How insurance agents can maximize customer relationships

Cross-selling and data analysis can expand the relationship with existing customers while turning up new clients.

By Liri Halperin-Segal | May 13, 2021 at 03:00 AM

Embracing data analytics is one of the smartest ways to get to know your customers better and grow your insurance business. And as complicated as it sounds, it’s really not hard to do. (Credit: fizkes/Shutterstock.com)

Anyone who has ever worked in sales knows that customer acquisition is an expensive exercise. This is especially true in the insurance industry; in fact, the word “insurance” is currently the number one most expensive keyword available for purchase for a Google AdWords cost-per-click (CPC) campaign. At a $54.91 CPC, you’re probably not going to want to start from scratch with an insurance keyword campaign too frequently.

Liri Halperin-Segal (Source: LeO)

Want to continue reading?
Become a Free
PropertyCasualty360 Digital Reader.

INCLUDED IN A DIGITAL MEMBERSHIP:

All PropertyCasualty360.com news coverage, best practices, and in-depth analysis.
Educational webcasts, resources from industry leaders, and informative newsletters.
Other award-winning websites including BenefitsPRO.com and ThinkAdvisor.com.

Already have an account? Sign In Now

NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

Dig Deeper

Recommended Stories

Preparing your business for spring weather risks

PC360 Staff Writer | March 22, 2024

With the possibility of late snowfall and severe weather on the horizon this spring, businesses must create a plan to get ahead of unique spring risks.

Heinz debuts insurance coverage for ketchup-related perils

Steve Hallo | March 15, 2024

The ‘policy’ covers 57 ketchup-related perils, which nearly half of consumers report facing.

Survey blames class action spike in-part on surge in 'employee activism'

Trudy Knockless | April 11, 2024

Labor and employment class actions accounted for 43.4% of legal departments' class action matters in 2023 – an increase of nearly 10 percentage points from a year earlier.

Resource Center

This guide empowers insurance carriers and risk managers to navigate complex regulations, safeguarding their brands from costly SMS and text messaging penalties.

Guide

Sponsored by gryphon.ai

The Ultimate Guide to SMS/Text Messaging Compliance

This guide empowers insurance carriers and risk managers to navigate complex regulations, safeguarding their brands from costly SMS and text messaging penalties.

Browse More Resources ›

Navigating the complexities of P&C core insurance digitization is no easy task. Explore the critical decisions between building or buying and how to achieve operational excellence in this white paper.

White Paper

Sponsored by Origami Risk

Build or Buy? Considering the Critical Decisions in P&C Core Insurance Cloud Digitization Projects

Navigating the complexities of P&C core insurance digitization is no easy task. Explore the critical decisions between building or buying and how to achieve operational excellence in this white paper.

Browse More Resources ›

As more customers “unbundle” their insurance products and spread their business among many carriers, agents must look for creative strategies to retain and grow business. Download this white paper to learn top strategies to ensure success in 2024.

White Paper

Sponsored by Melissa

Clean Your Data to Win the Customer Retention War

As more customers “unbundle” their insurance products and spread their business among many carriers, agents must look for creative strategies to retain and grow business. Download this white paper to learn top strategies to ensure success in 2024.

Browse More Resources ›

PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now

Copyright © 2024 ALM Global, LLC. All Rights Reserved.