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What to 'get right' in the era of privacy, data ownership

Technology is playing a bigger role in a number of insurance areas, including targeted marketing, quoting and claims.

By Emad Isaac | October 15, 2019 at 05:30 AM
Insurers have always been in the business of protecting people and harnessing their personal data. But today, that role has evolved based on how companies connect with consumers and insurers must evolve how they continue to deliver on the promise to protect consumers in today’s digital environment. (Credit: a-image/Shutterstock) Insurers have always been in the business of protecting people and harnessing their personal data. But today, that role has evolved based on how companies connect with consumers and insurers must evolve how they continue to deliver on the promise to protect consumers in today’s digital environment. (Credit: a-image/Shutterstock)

In an era of massive data being generated every day, how do we ensure privacy and provide clarity of ownership for the most sensitive data, like insurance data?

Because consumers are demanding more digital experiences and personalized engagement with brands they do business with (and with other products they use), technology is playing a bigger role in a number of insurance areas, including targeted marketing, quoting, claims and customer service. To keep up with consumers clamoring for more transparency and personalization, insurance carriers, agents and brokers must ensure ethical data hygiene practices.

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