Millennial consumers, mobile use and insurance sales

While Generation Y recognizes the importance of insurance, young adults tend to be price-sensitive.

By Lynette Gil | Updated on June 15, 2016

You’ve seen them on their smartphones at the dinner table, during work, at parties, even in the movie theaters while “watching” a movie. Millennials, or those born between 1981 and 2000, have not only taken over the workplace. They are now your biggest market and opportunity.

A recent survey commissioned by AXA Lab, the digital arm of the multinational insurer, and produced by Alpha UX, a company that specializes in getting to know your target market, set out to discover how millennials view insurance.

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