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CRM capabilities are mandatory for gaining a deeper understanding of customers and arming employees with the contextual information required to enhance the individual interaction and the overall experience. (Photo: Shutterstock)

Mention the acronym CRM and you’ll probably get varying responses from insurers. Some remember customer relationship management (CRM) as a painful experience from a prior era that they would rather forget. Certainly some insurers found great value in CRM and have extended and relied on these solutions up to the current day.

Mark Breading

PropertyCasualty360

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