Customer Experience is a Strategic Differentiator in Claims

In recent years, the insurance industry has witnessed intense competition for customers across every segment of the market. Claims has become a central front in this heated battle for market share.

By Nicole Michaels | Updated on May 29, 2013

In recent years, the insurance industry has witnessed intense competition for customers across every segment of the market. Claims has become a central front in this heated battle for market share.

It is no surprise, then, that many carriers have made significant investments in claims transformation initiatives and forward-looking insurers are adding a higher-quality customer experience to their list of critical outcomes. Market leaders have come to view a quality customer experience as a means to demonstrate true customer centricity and differentiate based on the strength and the stability of their brands.

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