A new Aon survey found that approximately one-third of insurers expect social media to be their greatest marketing strength in 2021. Here's how to execute those plans.
Although less than a quarter of independent agents and brokers responding to a recent survey are using social networking in their marketing plans, almost 20 percent are considering it.
Twenty percent of agents and brokers in a reader poll said they are considering using social networking for marketing, but less than 25 percent currently employ it, according to an exclusive American Agent & Broker survey.