-
By Chirag Pancholi, Melissa Loew |
March 15, 2012
The insurance industry has not grown in the last few years. According to figures supplied by the Independent Insurance Agents and Brokers of America and others, the p&c space has had nearly zero to slightly negative premium growth in recent years. While there has been growth in other...
-
By Lee Gientke |
February 22, 2012
Search engine and website optimization, pay per click and other online marketing methods are important to an independent agency’s success. Here’s what to look for in an online marketing agency.
-
By Mark E. Ruquet, PropertyCasualty360.com |
December 8, 2011
A long-discussed technology program, aimed at attacking the competitive edge direct writers hold over independent agents in personal lines, is becoming a reality with the launch of the Consumer Agent Portal.
-
By Keith Peterson |
May 12, 2011
An insurer’s data is much more than bits and bytes to be assembled for required regulatory reporting. It is the very lifeblood of the insurance organization and provides the ingredients by which the insight is developed that drives action to improve operational results.
-
By Rick Morgan, Charles Wasilewski |
April 1, 2011
Since AA&B's December 2009 cover story "Diving Into Internet Marketing," the social media world has gone from a swimming pool to an ocean, with most of your carriers and customers busy on Facebook, LinkedIn and Twitter. Are you swimming, sinking or just treading water?
-
By Robert Regis Hyle, PropertyCasualty360.com |
November 23, 2010
Insurers are like a lot of businesses in this crazy, information-rich world of the 21st century. They are competing for a spot in the hearts and minds of customers and potential customers.
-
By Rick Gilman, APR, CMP |
November 3, 2010
This freedom of the web, known as "net neutrality," has been the hue and cry for a lot of people, because the Internet is still in its infancy and now is the time when policies need to ensure the future.
-
By James Fini |
November 3, 2010
Currently, everyone is losing out due to a lack of accurate content data. This includes carriers, brokers and agents, adjusters, and insureds.
-
By Steve Anderson |
August 1, 2010
Our business and social worlds are being transformed right before our eyes.
-
By Robert Regis Hyle, PropertyCasualty360.com |
June 23, 2010
Insurance companies' track records regarding new technologies may indicate the industry will not be among the leaders in adopting digital marketing tools such as e-mail, blogs, social networking, and Twitter.
