search engine optimization

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  9 Questions to Ask When Hiring an Online Marketer

  By Lee Gientke  |  February 22, 2012

  Search engine and website optimization, pay per click and other online marketing methods are important to an independent agency’s success. Here’s what to look for in an online marketing agency.

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  New Allstate Strategy Calls for Declaration of Independence

  By Rick Gilman, APR, CMP  |  June 10, 2011

  Allstate agents: upset about the switch? Declare your independence.

• Tech-savvy

  By Nicole Zwartz  |  January 1, 2011

  Provider Insurance, a technology-driven insurance agency, is profiled.

• MGAs, wholesalers and program administrators: Taking measures

  By Staff Writer  |  December 14, 2010

  Wholesalers agree that focusing on customer service, finances and innovative programs and products are important factors to maintain stability during economic downturns.

• New agency marketing approach centers on Web, social media

  By Rick Gilman, APR, CMP  |  September 29, 2010

  Astonish Results maintains that by using the right technology and embedding social media as a touchpoint for clients, agents can grow their books of business and improve retention levels.

• Astonish Shakes Up Agency Marketing With Aggressive, Web-Centric Approach

  By Staff Writer  |  August 30, 2010

  Close your eyes and imagine, if you will, "a Tasmanian Devil in human skin."

• I Can, Therefore iMovie

  By Rick Gilman, APR, CMP  |  July 6, 2010

  Rick Gilman discusses why multimedia communication is important as a marketing tool, and how to incorporate video production.

• Direct vs. Agent Channel: Insurers Face a House Divided

  By Robert Regis Hyle, PropertyCasualty360.com  |  April 21, 2010

  For some it's a battle, for others it's a complement. The direction of personal lines insurance is a source of continuing debate as insurers define and hone their channel strategies between agent-based sales and direct to the consumer.

• Target Marketing Thrives On The Web

  By Bill Wax  |  April 19, 2010

  Thanks to the Internet, today power rests with the buyer, who can instantly access information for such purposes as price comparisons, quality ratings and customer opinions. You can no longer hide suboptimal products and services.