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Ross Dik, president of the Knight-Dik Insurance Agency and author of "An Argument for Personal Lines," talks with Rick Gilman of the Personal Lines Growth Alliance on how personal lines are the "door opener" to cross-selling benefits and commercial lines.

Kitty Ambers, AIMS Society executive director, talks with Rick Gilman of the Personal Lines Growth Alliance, on the importance of marketing and sales training for independent agents.

Steve Brooks, president of B&B Premier Insurance Solutions and chairman of the board of PLGA, talks about how personal lines sales can provide stability and high retentions, especially in tough economic times.

Well known from a series of videos as the Foremost “Insurance Guy,” Bair talks about Foremost’s new Social Media Suitcase, an online tool for agents providing a complete toolkit and content for getting involved in social media