personal-lines insurance customers

• Personal-Lines Challenge: Young Buyers Would Rather Shop Direct, Says Report

  By Mark E. Ruquet  |  April 5, 2012

  A survey of personal-lines insurance customers indicates that insurers and agents need to focus on the younger generation of buyers to grow market share, or risk losing this generation to online-only writers.

• Personal Lines: Young More Likely to Shop, But Most Buyers Don’t Switch

  By Mark E. Ruquet, PropertyCasualty360.com  |  March 22, 2012

  A survey of personal-lines-insurance customers indicates that insurers and agents need to focus on the younger generation of buyers to grow market share, or else they risk losing this generation to online writers.

• Different is Good

  By Leonard C. Brevik  |  February 1, 2012

  If the late Steve Jobs had thought that the best way to succeed in the computer business was to emulate IBM or Microsoft performed, hundreds of millions of people today would not be using iPhones and iPads.

• Mitigate the risk of social media

  By Paul Morrissette  |  January 1, 2010

  Social media has opened many new opportunities--meeting people with similar interests and hobbies, buying and selling products, networking for a job or catching up with friends.