online marketing

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  9 Questions to Ask When Hiring an Online Marketer

  By Lee Gientke  |  February 22, 2012

  Search engine and website optimization, pay per click and other online marketing methods are important to an independent agency’s success. Here’s what to look for in an online marketing agency.

• American English

  By Laura Mazzuca Toops, PropertyCasualty360.com  |  November 1, 2011

  U.K. roots, global reach earn Bartlett & Co. Inc. top spot for sales and marketing

• Punching Above Its Weight: Global Reach, Technical Expertise & Creative Marketing Lets Bartlett Compete With Giant Brokers

  By Laura Mazzuca Toops, PropertyCasualty360.com  |  September 29, 2011

  In a globe-straddling twist on the family-owned regional agency, U.K.-owned Bartlett & Co. Inc—a winner of the 2011 NU/AA&B Commercial Agency Awards for Excellence.—combines a unique international footprint, a focus on niche markets and innovative promotional strategies to create a formidable and fast-growing business that’s more than equal to the...

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  NU/AA&B Commercial Agency Awards for Excellence Kick Off with Bartlett & Co.

  By Laura Mazzuca Toops, PropertyCasualty360.com  |  September 27, 2011

  Beginning today, PropertyCasualty360 will be announcing the NU/AA&B Commercial Agency Award winners one by one over the next three days, with the grand champion announced on Thursday. Today, we feature Bartlett & Co. Inc.

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  nGInsights: 5 Ways I Use Twitter

  By Ryan Hanley  |  January 25, 2011

  Learn how to effectively promote yourself and your agency through Twitter, utilizing drip marketing, followers, re-tweets, networking and trends.

• Coverage For Spyware Granted Under Two Policies Concurrently, Court Says

  By Richard Bortnick, Stephanie P. Gantman  |  November 8, 2010

  In an important ruling this summer, the Eighth Circuit Court of Appeals decided that an online marketing firm was entitled to defense cost coverage under two different types of liability policies for the same spyware download incident.

• Spyware Coverage Granted Under E&O, CGL

  By Staff Writer  |  November 8, 2010

  In an important ruling this summer, the Eighth Circuit Court of Appeals decided that an online marketing firm was entitled to defense cost coverage under two different types of liability policies for the same spyware download incident.

• Bucking The Trend, Top Agencies Thrive

  By Laura Mazzuca Toops, PropertyCasualty360.com  |  November 1, 2010

  Times are tough, insurance is competitive, and the independent agency business isn't what it used to be.

• Top Agents Assess Challenges As Well As Opportunities Ahead

  By Staff Writer  |  October 4, 2010

  What are the biggest challenges facing producers today? How are they coping with the impact of the lingering recession and the soft commercial insurance market in most areas?

• Relationship Status? It's Complicated

  By Staff Writer  |  September 15, 2010

  Dave Lenckus describes what makes a strong relationship with insurers, which is typically more complex than good products, stability and meeting production goals.