Mark Breading

• The Coolness Factor

  By Robert Regis Hyle, PropertyCasualty360.com  |  May 1, 2012

  The future is bright for those operating in the mobile technology field. Doing mobile right also means leveraging your previous technology investments—including legacy systems—to make for a meaningful connection to customers and business partners.

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  Many Insurers Struggle with Mobile Mindset

  By Robert Regis Hyle, PropertyCasualty360.com  |  April 19, 2012

  The insurance world was waiting forever for the “killer app” that would make mobile technology worthwhile for their business when what they were really waiting for was the right piece of hardware—whether it be a smartphone or a tablet—that made mobile what it has now become.

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  Creating an Aura for Insurers With Mobile Technology

  By Robert Regis Hyle, PropertyCasualty360.com  |  November 10, 2011

  Though still in the early stages of adoption, mobile technology is blossoming by the month as insurers discover better ways to connect with both business users and consumers.

• SMA, Tech Decisions Researching Insurer Views on Going Paperless

  By Staff Writer  |  October 11, 2011

  Research and consulting firm Strategy Meets Action is conducting a survey of the insurance industry on the subject: Reducing Paper in the Digital Age: New Competitive Advantages for Insurers. Tech Decisions magazine is partnering with SMA on the survey.

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  CCM: Channel Coordination Mess or Customer Communications Management?

  By Mark Breading  |  April 19, 2011

  Customer Communications Management, long established as a need in the insurance industry, is gaining momentum as a primary discipline. But has the industry really made progress?

• LOMA, SMA Survey: Life Insurers Plan to Increase IT Budget in 2011

  By Staff Writer  |  November 12, 2010

  Over 90 percent of executives for life insurance companies in North America plan to increase or hold steady their IT budgets in 2011, according to a survey conducted by LOMA and SMA Strategy Meets Action.

• CCM and ECM: New Levers for Growth in Insurance

  By Mark Breading  |  September 30, 2010

  The alphabet soup of CCM (customer communications management) and ECM (enterprise content management) along with CRM, EBPP, BPM, and a host of others aren't topics that are likely to grab the attention of senior executives.

• 3CM: Customer Communication and Content Management

  By Robert Regis Hyle, PropertyCasualty360.com  |  September 24, 2010

  Mark Breading, a partner with the research and consulting firm Strategy Meets Action (SMA), discusses his latest research on Customer Communication and Content Management with Bob Hyle, editor-in-chief of Tech Decisions.

• New SMA Report Explores, Identifies Opportunities for Insurers

  By Staff Writer  |  July 15, 2010

  SMA Strategy Meets Action (SMA), an insurance industry analyst firm, announced the availability of a new report that explores major technology trends and new types of opportunities for insurers that will evolve over the next decade.

• While You Were Sleeping: Wakeup Call for Insurers, IT Solutions Providers

  By Karen Furtado, Mark Breading  |  June 4, 2010

  Engage an insurer in a conversation about IT solution providers and you are likely to get one of two reactions: indifference or uncertainty.