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This summer the Interwebs were abuzz with Weird Al Yankovic, who released eight new parody music videos in eight days to promote his new album, Mandatory Fun.

Faced with the end of a 32-year record contract and online amateur competition, the king of song parodies is switching up his marketing strategy.

Independent agents have another tool in their arsenal to improve search-engine optimization, thanks to a recent partnership between a new Internet-marketing firm and the National Association of Professional Insurance Agents (PIA).

K&K's new Internet platform creates association-branded Web sites that provides quoting, binding, purchasing and immediate certificate generation.

Twenty percent of agents and brokers in a reader poll said they are considering using social networking for marketing, but less than 25 percent currently employ it, according to an exclusive American Agent & Broker survey.