digital marketing tools

• Ex-NetVu CEO Joins Project CAP

  By Staff Writer  |  March 16, 2012

  Brady Polansky, the former chief executive officer of NetVu, has joined Project CAP as a new senior business leader.

• Agents Launch CAP to Compete with Direct Writers

  By Mark E. Ruquet, PropertyCasualty360.com  |  December 8, 2011

  A long-discussed technology program, aimed at attacking the competitive edge direct writers hold over independent agents in personal lines, is becoming a reality with the launch of the Consumer Agent Portal.

• New Company Launches Services for Agents, Carriers

  By Staff Writer  |  September 22, 2011

  Leaders in the independent insurance agent distribution channel have formed Consumer Agent Portal (CAP) to deliver digital marketing tools and services that increase the online market presence of independent agencies, brokers, and carriers in personal lines insurance.

• Turning to Digital

  By Robert Regis Hyle, PropertyCasualty360.com  |  June 23, 2010

  Insurance companies' track records regarding new technologies may indicate the industry will not be among the leaders in adopting digital marketing tools such as e-mail, blogs, social networking, and Twitter.