Independent insurance agents are thinking about what they can do to differentiate themselves from competitors when generating new leads and retaining current customers. Smart technology can be a powerful tool to help an agent stand out with lower prices and more engaging experiences.
The insurance industry is struggling with greater levels of churn, as more people are willing to switch carriers and customers' expectations are rising. Replacing customers is a large expense: the cost can be five to 25 times more than retaining an existing customer.