Insights for the Insurance Professional
Learn the key solutions to help minimize Corporate Risk of Executive talent.
Learn how to improve your client experience and get policies signed faster.
Working through a list of cold prospects can be daunting. Here are some voicemail and email scripts designed to warm them up.
If refreshing your prospecting approach feels daunting, consider taking a page from the book, 'Simplify Your Work Life.'
As long as you are providing good advice, if you get to work creating top-of-mind awareness, your real referrals will increase.
Establishing a process to handle incoming leads can ensure that potential clients don't fall through the cracks.
For most businesses, word-of-mouth marketing simply isn’t enough to keep the lights on, let alone grow at a nice pace.
No matter their strengths, insurance businesses, like people, are always at risk.
It's essential to invest time analyzing which lead generation initiatives work well to avoid becoming overwhelmed.
Positioning yourself as a solution to a problem is one step in the process of marketing to your friends.
Amazon has tapped into an important consumer behavior that more auto carriers might want to embrace in today’s choice-driven world.
Every insurance agency wants to attract more ideal customers, but most are not willing to also repel those potential customers that are not a good...
Some of the nation’s top insurance companies have relied on animals and reptiles to reel in consumers. Other insurers turn to actors and fictional spokespeople...
Doubling your business is a worthy goal. Here are specific strategies you can implement to achieve it.
Trying to impress clients with how much you know can lead to confusion and lost sales.
Planning your marketing strategy is an essential process in any agency's success, but pairing the right technology tools to that strategy is successful execution.
Here are 5 surefire ways to alienate yourself at your next business networking event.
Not all lead-generation traffic sources are created equal. Here's a detailed explanation of old school vs. new school traffic sources.
Are your prospects and referrals ignoring you? Give them a reason to respond using these six methods.
In order to maintain a clean list, you need to manage bounces, 'age' your list, eliminate inactive users and allow subscribers to update information.
Go beyond just sending clients your company’s latest content. Offer something of value to them as an individual.
American International Group Inc. lifted limits on property claims tied to acts of terrorism to $1 billion as clients ask for more protection in larger cities.
A tractor trailer full of beer drove itself down Colorado's I-25 last week with nobody behind the wheel.