marketing

Toops Scoops: New Tech Tool Connects the Dots Between Social Media and ROI

By Laura Mazzuca Toops, PropertyCasualty360.com | November 15, 2012

"Big data for small business" tool can compare data across multiple platforms.
Toops Scoops: Marketing or Recruiting? Go Geek!

By Laura Mazzuca Toops, PropertyCasualty360.com | October 25, 2012

Forget the football heroes; if you want to attract influential Millennials, don't go Greek, go geek!
Toops Scoops: Using Gecko Tools on Commercial Customers

By Laura Mazzuca Toops, PropertyCasualty360.com | October 18, 2012

Woodruff-Sawyer's new BizInsure platform offers online insurance to commercial customers. Gimmick or gamechanger?
Slideshow: 6 Ways to Boost Revenues with Life Products

By Edward Cassidy | September 12, 2012

Nearly a third of all consumers believe they need more life insurance. Why aren’t you selling it to them?
Two Steps to Building Business Through Facebook

By Robyn Sharp | June 27, 2012

The 900 million Facebook users aren’t necessarily shopping for insurance. Reach them with this different marketing style.
Toops Scoops: Tech, Social Media Can Help Agencies Brand Like the Big Guys

By Laura Mazzuca Toops, PropertyCasualty360.com | May 11, 2012

Seven takeaways from Aartrijk Brand Camp 2012. Key word? Authenticity.
Toops Scoops: Insurers Find Social Media Lacks ROI. So What?

By Laura Mazzuca Toops, PropertyCasualty360.com | May 4, 2012

It may not "pay" right away, but ignoring social media will eventually leave you in the dust.
4 Things I’ve Learned About Branding from Agents

By Peter Van Aartrijk | April 16, 2012

An insurance agents' go-to marketing guy reveals how much he's learned from his customers.
Four Layers of Defense Against Cyber Intrusion

By Bryant G. Tow | April 3, 2012

Today’s enterprise network is a target-rich environment and requires a layered approach to defend.
Fountain of Youth: State Farm’s College Marketing & Sales Competition Encourages Elite Students to Consider Insurance Career

By Bryant Rousseau, PropertyCasualty360.com | February 9, 2012

In a unique and ambitious effort to encourage top young talent to consider a career in insurance—and with the company—State Farm recently hosted its second-annual College Marketing & Sales Competition program, which attracted 16 students from eight universities across the country who vied for thousands of dollars in cash prizes.
Toops Scoops: Do Businesses Need the USPS?

By Laura Mazzuca Toops, PropertyCasualty360.com | January 6, 2012

Can the independent agency system live without the USPS? What are you still snail mailing at your office, and do you see that changing in the near future?
The Claims Commercial: Slick Ads Vs. Word Of Mouth

By Jeff Snyder | April 4, 2011

How can smaller insurance companies compete against slick ad campaigns? Through superior service and word of mouth, says Jeff Snyder, an agent with Farmers Mutual Insurance Company.