Astonish

How to Ensure Your Paid Search Campaign Generates Leads

In this dog eat dog world, how are you supposed to get noticed on the Web? Pay-per-click ads don't work…or do they? Believing is half the battle; the other is having a solid sales process in place to handle the leads with speed. Tim Sawyer, president and co-founder of Astonish Results, joins former NU Editor In Chief Sam Friedman (second from left) to discuss his approach to a successful paid search strategy with Will Penny of Penny Insurance Agency (far left), Rex Caton of Caton-Hosey Insurance (second right), and Nathan Dagley of Dagley Insurance & Financial Services (far right).

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