Sales & Marketing

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  Bryan Insurance Agency: Best Agency Website Finalist

  By Melissa Hillebrand, PropertyCasualty360.com  |  May 20, 2013

  New Windsor, N.Y., agency draws visitors and leads with SEO management, mobile site and blogs

• Tailor or Seller?

  By Chris Amrhein  |  May 1, 2013

  Welcome once again to the merry month of May; a time of blooming flowers, greening countryside and dreams of summertime! And as I write this, my dreams include once again experiencing a mouth devoid of metal bars, wires and cables.

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  Is Content Really King?

  By Rick Gilman, APR, CMP  |  May 1, 2013

  Deliver what your customers want to know: Many experts have said the three most important elements in an effective social media strategy are content, content and content. Does this still hold true?

• Pre-qualify With Purpose

  By Kevin Wondra, CIC, CPCU, AIC  |  May 1, 2013

  Many insurance companies rely on independent insurance agencies as their sole sales distribution channels, putting the crucial responsibility of bringing revenue on the shoulders of their agents and brokers. Even though agents often are rejected, used and disrespected by potential prospects, they still persist with the “never quit” attitude and...

• Employees Buy In at Clark

  By Shannon Frech, PropertyCasualty360.com  |  May 1, 2013

  Clark Insurance has 77 employees. It also has 77 owners.

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  Let's Talk Sex and Money

  By Laura Mazzuca Toops, PropertyCasualty360.com  |  April 25, 2013

  Forget "leaning in": There are plenty of women in insurance, but damn few in the boardroom.

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  The Risk of Not Taking Risks

  By Brian Heun  |  April 23, 2013

  Underwriters and agents unwilling to act as consultants will become relics left with nothing more than stories of the good old days.

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  Loyalty, Green Grass and the Insurance Producer

  By Anson Thompson  |  April 4, 2013

  Jump ship or stay put? The insurance ninja examines the careers of three producers from his past. You can decide where the grass was greener.

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  5 Ways to Grow Agency Profitability

  By Tom Barrett,CIC, AIA  |  April 1, 2013

  The hardening market has agents working smarter and harder as insurers demand more. Here are five tips that are relatively easy to implement and can create immediate revenues.

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  How Mobile and Cloud Technology Kept an Agency Running During Sandy

  By James Lawson  |  April 1, 2013

  Catastrophes like Superstorm Sandy accelerate the growing role of mobile and cloud technology for agent-customer-insurer connectivity. And for an industry that’s traditionally averse to embracing technology, it’s a game changer.

• Flock Together With Franchise Opportunities

  By Laura Mazzuca Toops, PropertyCasualty360.com  |  April 1, 2013

  The franchise and affinity group niche can be a great growth market for agents and brokers but success depends on in-depth understanding of each group’s unique needs.

• ROI-al Waste

  By Rick Gilman, APR, CMP  |  April 1, 2013

  Measuring social media ROI brings value, learn how

• Power of the Package

  By Paul Morrissette  |  April 1, 2013

  Retain business, increase long=term relationships by packaging policies

• Make a Scene with Vine

  By Rick Gilman, APR, CMP  |  March 1, 2013

  Communicate short videos through Twitter's new Vine app.

• Promote Your Personal Brand

  By Jack Burke  |  March 1, 2013

  Social media makes it easier than ever to develop your unique brand.

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  5 Insurance Lessons from "Downton Abbey"

  By Melissa Hillebrand, PropertyCasualty360.com  |  February 19, 2013

  The lives of the fictional Crawley family and their servants are filled with dinner parties, hunting excursions and Ford Model-T cars—a lifestyle that’s open to liability and risks shared with modern high net worth clients.