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Carve out your niche: Insurance customers want to do business with an expert

If we have a problem, we want the best. We want an expert, a specialist.

By John Graham | Updated on November 02, 2017
A niche sets you apart from your insurance agency competitors. But, most importantly, it gives you something special to market that resonates with prospects. (Photo: Shutterstock)

Even though they keep us healthy, primary care physicians get paid less than specialists who sit atop the medical totem pole.

It’s the same story with attorneys, accountants, and others.

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