Insurance lead generation trends, strategies and tips for success

Its been estimated that more than 85% of insurance buyers start their research and shopping online. So, love them or hate them, insurance leads are here to stay.

By Jeremiah Desmarais | Updated on June 06, 2017

Internet lead generation is a great way to find qualified customers. It’s a common strategy in the insurance world.

Over the past 15 years, internet leads have evolved as consumer habits change. It’s been estimated that more than 85% of insurance buyers start their research and shopping online. So, love them or hate them, insurance leads are here to stay.

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