(Bloomberg) – The synchronized swarm of 300 drones lit up the night sky behind Lady Gaga, morphing into an American flag as she recited the Pledge of Allegiance.

Sunday’s Super Bowl halftime light show — prerecorded to comply with prohibitions on flying drones over people — was choreographed by Intel Corp. It provided a dramatic backdrop for the performance and also illustrated the ways large companies are embracing unmanned aircraft in sometimes unexpected ways.


NOT FOR REPRINT

© 2024 ALM Global, LLC, All Rights Reserved. Request academic re-use from www.copyright.com. All other uses, submit a request to [email protected]. For more information visit Asset & Logo Licensing.

PropertyCasualty360

Join PropertyCasualty360

Don’t miss crucial news and insights you need to make informed decisions for your P&C insurance business. Join PropertyCasualty360.com now!

  • Unlimited access to PropertyCasualty360.com - your roadmap to thriving in a disrupted environment
  • Access to other award-winning ALM websites including BenefitsPRO.com, ThinkAdvisor.com and Law.com
  • Exclusive discounts on PropertyCasualty360, National Underwriter, Claims and ALM events

Already have an account? Sign In Now
Join PropertyCasualty360

Copyright © 2024 ALM Global, LLC. All Rights Reserved.