How to strategically monitor your book of business

Insurance companies spend more than $6 billion each year in advertising to win new customers.

By Victor Bayus | Updated on February 01, 2017

Insurance companies spend more than $6 billion each year in advertising to win new customers.

But in this new “switching economy,” competition is making it more difficult for insurers to retain their most valuable customers. Approximately 50% of customers that shop for insurance end up switching carriers.

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