The most profitable commercial insurers are able to support more flexible underwriting standards to meet customer needs more effectively. (Photo: iStock)

Customer satisfaction is an important ingredient for any successful business.

A new survey has found that the single most critical factor between a customer and a commercial insurance broker is the quality of advice and guidance provided. For commercial insurers, the same study concluded that the more profitable the book of business an insurer has, the greater the likelihood that the insurer will also have high levels of customer satisfaction

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Jayleen R. Heft

Jayleen Heft is the digital content editor for PropertyCasualty360.com. Contact her at [email protected].

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