A car drives past a downed tree as Hurricane Matthew moves through Daytona Beach, Fla. Friday, Oct. 7, 2016. Matthew was downgraded to a Category 3 hurricane overnight, and its storm center hung just offshore as it moved up the Florida coastline, sparing communities its full 120 mph winds. (AP Photo/Charlie Riedel)

(Bloomberg) – As Hurricane Matthew rolled toward Florida earlier this week, the meteorologists at Verisk Analytics were tracking its every move.

They weren’t just plotting the usual meteorological stuff, though, and making the usual forecasts: wind speed, rainfall, sea-swell.

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