Filed Under:Agent Broker, Agency Management

Why slow progress is fast growth

Speed isn’t what you’re looking for. Momentum is. (Photo: iStock)
Speed isn’t what you’re looking for. Momentum is. (Photo: iStock)

You think you want more sales right now. You think you want faster sales right now.

But what you really want is to know that you can reliably produce revenue. That you can spot opportunities and turn those opportunities into revenue and increased wallet share with targeted customers.

So take your time to do things right.

Be unexpected and delightful


Don’t just whip together a marketing campaign and expect to get amazing results. Invest in being unexpected and delightful.

What could you do that would convince your ideal customer that you’re not just like everyone else?

That person you so desperately want to speak with is being hounded with emails and letters, notes and marketing campaigns by everyone else in your industry.

Did you know that the average senior executive gets 30 new sales pitches a day?

It’s not a numbers game after all. At least not a volume of numbers game.

It's about quality


It’s about quality and having something amazing to say. And when you master that, providing extraordinary value, you go fast. Because now you have a process for generating a lifetime of revenue.

You’re not hoping that your last-ditch, throw-everything-at-the-wall-and-see-what-sticks sales plan will work.

You’ve been thoughtful enough to know that it will.

Related: 7 ways to create credibility and establish trust with prospects

Originally published on LifeHealthPro. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Related

The only 2 rules you need to know to be successful in business

Of all the rules to being successful in business, these two are perhaps the most important.

Featured Video

Most Recent Videos

Video Library ››

Top Story

4 trends shaping cybersecurity in 2017

Cybersecurity requires vigilance. Businesses can stay ahead with insights from ISACA's third annual cybersecurity study.

Top Story

U.S. cyber insurance continues to grow, according to Fitch Ratings

The top 15 writers of cyber held approximately 83% of the market in 2016.

More Resources

Comments

eNewsletter Sign Up

Agent & Broker Insider eNewsletter

Proven success tips and essential information to help agents and brokers grow their practice – FREE. Sign Up Now!

Mobile Phone

Advertisement. Closing in 15 seconds.