Have you ever wished that you had a crystal ball that told you what your customers were thinking? As salespeople, we can all benefit by understanding the customer’s exact needs in order to make more sales.

If you’re an effective salesperson, there’s a good chance that it’s thanks to an aptitude for understanding a client’s frame of mind. The field of psychology offers several insights into why certain sales techniques are effective. If you can understand these insights, you’ll be able to develop an even more impressive edge in selling.

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