Google sees stranded seniors as big market for self-driving cars

With more than 43 million people in the U.S. now 65 and older, and 10,000 more hitting that mark every day, aging Americans are a natural target market for self-driving vehicles.

By Dana Hull and Carol Hymowitz | Updated on March 02, 2016

(Bloomberg) — Florence Swanson has lived through every American car from the Ford Model T to the Tesla Model S. Now, at 94, she has stepped into what Google hopes will be the automotive future: self-driving vehicles.

After her painting of a guitar player won a Google contest, she became the oldest person yet to ride in a model with the company’s autonomous technology.

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