Filed Under:Agent Broker, Sales & Marketing

3 tips for becoming a lead-generation master

Here you will find an arsenal of helpful tips to combat poor lead-generation practices. (Photo: iStock)
Here you will find an arsenal of helpful tips to combat poor lead-generation practices. (Photo: iStock)

Welcome to the temple where lead-generation masters are born. Do you think you have what it takes to master the art of generating leads? And I don’t mean simply capturing a few leads periodically through your contact forms; I mean really creating a robust database of leads who can ultimately become loyal clients of your very own.

In short, a lead generation master takes full advantage of all the possibilities for attracting prospects through their website, such as the implementation of landing pages; not just through their contact forms. 

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In all reality, the chances of you currently using all the right tactics to effectively generate leads is probably very unlikely (but if you are, kudos to you!). That's why here you will find an arsenal of helpful tips to combat poor lead generation practices you’re currently employing.

With an emphasis on generating leads through landing pages, these three tips will set you on the right path to becoming a lead generation master in no time.

1. Make them work for it

Don’t limit yourself. If you think a contact form is all you need to capture all the possible leads you can, think again. Although a contact form can indeed help you generate leads, it’s important to know that there are many, many other tools — or should I say ... weapons in keeping with this article’s theme — you can use to help with this task.

Let me introduce you to landing pages. A landing page is a critical tool to possess in lead generation. How peanut butter is to jelly, a landing page is to lead generation.

A landing page is any page made for the purpose of getting customers to do something. Whether it’s to sign up for a newsletter, eBook or whitepaper, the point is to create some form of interaction with your website user.

Essentially, when you offer an incentive for filling in a web form on the landing page, you’re paving a way for yourself to generate leads. So here’s the key take-away: Don’t just place valuable content on your website; make people work for it by signing up on a landing page/web form.

Related: 4 adjustments that help convert online leads

Lead generation illustration

Call-to-actions are the cornerstone to your lead generation strategy. (Photo: iStock)

2. Keep it short and punchy

No one likes to be confronted by a huge wall of text when they enter into a website, so don’t make the common mistake of saturating your landing page with big, bulky paragraphs. Instead, focus on highlighting the key points you would like to address, which brings me to my next tip: ensure you make clear as day what you’re offering to people. 

Sometimes, a web form and a descriptive text of what’s being offered isn’t sufficient enough to consider a landing page enticing. Try adding in an image of what you’re offering, such as an eBook. You can even go further by creating a bullet point list of the benefits people will gain once they obtain this offer.

The trick is to think like your prospects. Keep your landing pages concise yet descriptive and make sure your offer and its benefits are obvious. 

3. Say where?

Don’t let your landing page be like a needle in a hay stack. It should be easily accessible. After all, what’s the point of having a great landing page if it can’t even be found? 

Call-to-actions are the cornerstone to your lead generation strategy. Place them on your homepage, the sidebar of your blog page and anywhere you deem fit as a noticeable place on your website. This will allow viewers to gain easy access to your landing page and thus help you convert prospects into clients.

Finally ...

Don’t limit yourself to just generating leads through contact forms, as many advisors mistakenly do. Instead, aim to cast a wider net by incorporating landing pages onto your website and making these pages accessible through effective calls-to-action.

With this key take-away, along with the three tips mentioned above, you’ll be able to fight off your bad lead generation strategies and become a lead-generation master.

Related: 5 strategic approaches to generating leads

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Originally published on LifeHealthPro. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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