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How to establish your professional brand and make a lasting first impression

Thanks to social media, your prospective clients are meeting you before you ever shake their hands.

By Nate Isaacson | Updated on January 27, 2016
Unlike 15-20 years ago, today you probably won’t need to be present to make that first impression. (Photo: Shutterstock)

Growing up, you probably heard your parents or grandparents say, “You only have one chance to make a first impression, so make it a good one.” And this holds true for LinkedIn today as well.

Unlike 15-20 years ago, today you probably won’t need to be present to make that first impression. If you don’t believe me, try Googling yourself. The very first result 9 out of 10 times will be your LinkedIn profile (thanks to LinkedIn’s SEO efforts). So this means your prospective clients are meeting you before you ever shake their hands and see the whites of their eyes. Hence why it is more important than ever before that your LinkedIn profile makes a lasting first impression.

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