Filed Under:Markets, Commercial Lines

Missouri's insurance czar bans price optimization

The Show Me State becomes the 17th to prohibit price optimization, which relies more on consumer buying habits than risk-based principles, for setting insurance rates. (Photo: Shutterstock)
The Show Me State becomes the 17th to prohibit price optimization, which relies more on consumer buying habits than risk-based principles, for setting insurance rates. (Photo: Shutterstock)

Missouri Insurance Commissioner John Huff announced on Tuesday that the state’s Department of Insurance has officially warned property and casualty insurance companies against using a controversial pricing method that relies more on consumer buying habits than sound actuarial and risk-based principles.

Called “price optimization” or “elasticity of demand,” the practice gives insurance companies the ability to use a wide variety of non-cost based factors to increase premiums to the highest amount before a consumer would seek to shop around with other carriers.

“Missouri law generally requires that base rates and rating classes be based on policyholder characteristics specifically related to an insurer’s expected losses, expenses, and/or policyholder risk,” Huff said in the bulletin issued by the department.

Missouri is now the 17th state to prohibit the practice of price optimization. The others are California, Colorado, Connecticut, Delaware, the District of Columbia, Florida, Indiana, Maine, Maryland, Minnesota, Montana, Ohio, Pennsylvania, Rhode Island, Vermont and Washington.

Related: Connecticut bans use of price optimization for insurance rates

Are you following us on Facebook?

Related

Price optimization under scrutiny

How should this practice operate in the context of insurance, and what should regulators do about it?

Featured Video

Most Recent Videos

Video Library ››

Top Story

U.S. cyber insurance continues to grow, according to Fitch Ratings

The top 15 writers of cyber held approximately 83% of the market in 2016.

Top Story

Top 10 states for boat and other watercraft accidents & thefts

Make sure your insurance clients are covered for all their recreational boating adventures.

More Resources

Comments

eNewsletter Sign Up

PropertyCasualty360 Daily eNews

Get P&C insurance news to stay ahead of the competition in one concise format - FREE. Sign Up Now!

Mobile Phone

Advertisement. Closing in 15 seconds.