Wanted: Digital, Responsive Agents

A new study from the National Association of Professional Insurance Agents (PIA) has found that small-business owners strongly prefer independent insurance agents when it comes to making their insurance selections, but that those agents must continuously demonstrate their value as informed advisors and offer digital benefits.

By Shawn Moynihan | Updated on September 01, 2015

A new study from the National Association of Professional Insurance Agents (PIA) has found that small-business owners strongly prefer independent insurance agents when it comes to making their insurance selections, but that those agents must continuously demonstrate their value as informed advisors and offer digital benefits.

“Small Business Insurance & The Internet—The Voice of the Commercial Lines Customer,” the latest project of PIA and The PIA Partnership, offers independent insurance agents real intelligence on meeting the new challenges posed by online providers and direct writers.

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Shawn Moynihan

Shawn Moynihan is Editor-in-Chief of National Underwriter Property & Casualty. A St. John’s University alum, Moynihan has earned 11 Jesse H. Neal Awards, the Pulitzers of the business press; seven Azbee Awards, from the American Society of Business Press Editors; two Folio Awards; and a SABEW award, from the Society of American Business Editors & Writers. Prior to joining ALM, he served as Managing Editor/Online Editor of journalism institution Editor & Publisher, the trade bible of the newspaper industry. Moynihan also has held editorial positions with AOL, Metro New York, and Newhouse Newspapers. He can be reached at [email protected].

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