Market Insights

8 ways to build extreme client loyalty

How do you drive extreme client loyalty? How do you build relationship capital? And, most important of all, how do you do that routinely?

By Ellen Uzelac | Updated on July 06, 2015

How do you drive extreme client loyalty? How do you build relationship capital? And, most important of all, how do you do that routinely?

“Client acquisition always tends to be the shiny thing. It’s sexy, it’s cool,” observes industry consultant Stephanie Bogan. “Sustaining not so much. Yet, you have to feed and water or you’re losing relationship capital.”

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