'Pet parents' fuel rapidly growing North American pet insurance industry

Pet parents are fueling a $600 million industry in North America thats growing at triple the pace of U.S. accident-and-health coverage.

By Katia Dmitrieva, Bloomberg | Updated on November 13, 2014

(Bloomberg) — Maria Makara didn’t hesitate to insure her two new dogs. That’s because they’re family.

Her previous pet, a Yorkshire terrier, died in 2013 after contracting pancreatitis and Cushing’s disease. Makara ended up paying $4,000 for treatments and tests in the dog’s final years. Last month she bought health insurance for her two “boys.” For $40 a month, she insures both Jack, a white Chihuahua-poodle mix, or chi-poo, and Colby, a four-pound (2 kilogram) morkie-poo, a mix of Maltese, Yorkie, and poodle breeds.

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