The great website 'swindle': Are agency portals really worth the investment?

The average agent has limited time and marketing resources to develop a lead-generating website. Turns out, they may not even be worth the effort anyway.

By Jim Holm | Updated on October 15, 2014

I’m not a Luddite, one of those 19th-century factory workers who destroyed machines because they thought industrialization would replace their jobs. On the contrary, I love new technology.

In the mid-’80s, I created what has become one of the largest and most successful self-insurance pools in the nation for political subdivisions. Part of this process was a feasibility study: That study occurred prior to the proliferation of Lotus 1-2-3 (predecessor to Excel) so I did all of my projections with an adding machine along with yards and yards of paper tape.

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