The U.S. business group of Sun Life Financial Inc. (NYSE: SLF, TSX: SLF)  has launched the Benefit Profile, a powerful data analytics decision-support tool that helps brokers and employers design and deliver competitive, appealing employee benefits plans customized to meet the diverse needs of the American workforce.

The Benefit Profile uses employer-specific demographics and robust industry benchmark data to develop insights enabling brokers to design and recommend optimal benefits plans and enrollment strategies to employers.


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