What happened to the 'good old days?' How changing marriage, homeownership trends impact insurers

Insurers are typically focused on key economic indicators to gain some insight into whether their particular lines of business will likely be riding a wave or swimming against the tide in the near term, yet the biggest factors impacting their prospects right now might be more cultural in nature.

By Sam J. Friedman | Updated on August 26, 2014

Insurers are typically focused on key economic indicators to gain some insight into whether their particular lines of business will likely be riding a wave or swimming against the tide in the near term, yet the biggest factors impacting their prospects right now might be more cultural in nature.

This isn’t to say that carriers should ignore changes in statistics such as gross domestic product, unemployment or new home construction to give them a hint as to whether their personal and commercial lines will be facing tailwinds or headwinds when trying to achieve organic growth, both in terms of new business written and pricing.

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