Insurance concerns be damned; Lyft begins service in New York City on Friday

Ride-sharing service Lyft has been given the green light in New York City, and hailing a cab in this taxi-centric town will never be the same.

By Chris Dolmetsch, Bloomberg | Updated on July 25, 2014

(Bloomberg) — Lyft Inc.’s pink mustaches got the green light in New York City.

The ride-sharing service, which is vying with Uber Technologies Inc. for customers hailing rides via smartphone applications, reached an agreement with the city to begin operating in all five boroughs tonight, the company said in a statement on its blog today.

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