Customers Starting to Feel They're Not Getting the Savings Promised in Auto Insurance Ads

Auto-insurance consumers are bombarded with advertisements promising savingsand most who shop for coverage do indeed tend to choose the cheapest optionbut more customers are beginning to feel theyre not getting quite the amount of savings they should, a study says.

By Phil Gusman | Updated on April 24, 2014

Auto-insurance consumers are bombarded with advertisements promising savings—and most who shop for coverage do indeed tend to choose the cheapest option—but more customers are beginning to feel they’re not getting quite the amount of savings they should, a study says.

New-buyer satisfaction scored 821 on a 1,000-point scale, says J.D. Power in its 2014 U.S. Insurance Shopping Study, down from 828 in 2013. The biggest driver for this decline was a 17-point drop in satisfaction with the new price for customers that switched.

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